The Difference Between Patient Experience And Customer Experience, And Why It Matters

From HealthLeaders (Link: https://www.healthleadersmedia.com/cmo/difference-between-patient-experience-and-customer-experience-and-why-it-matters):

Patient experience is defined as when someone receives medical care in the moment, such as treatment in the emergency room.

Customer experience is defined as the interaction with the healthcare system beyond receiving medical care, such as scheduling an appointment.

CMOs need to expand the scope of how they serve people as patients and customers.